Vinyl lettering!? Are you serious?? Why vinyl is now so toxic and so last century.

For one signwriting is art – even bad signwriting.  Vinyl is simply low cost rubbish so don’t do it save for opening times.

A peeling

 

Vinyl says it all about your company – better think again and say it properly with signwriting.

Here is an email just in, asking me to sort this vinyl shit out.  It’s titled ”Peely Sign” 04 08 14

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Hi there
Can you give me a quote to paint the sign at the front of my house please? See attached photo. We have recently had the gates and sign painted but the decorator has not done a great job with the actual lettering and as you can see it is peeling off after a week…
Thank you
WendySent from my iPad
Begin forwarded message:
From: martin d
Date: 4 August 2014 13:29:18 BST
To: Wendy L
Subject: Peely sign
Looks a bit shit, eh?

A peeling 2

Thanks,Martin D

 

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Real signwriting is the real answer

Here’s the shortlist as to why…

  • Signwriting is art
  • Signwriting is beautiful
  • The design nuances are endless
  • Signwriting is energy efficient
  • It ages and improves
  • It lasts for decades
  • It communicates properly like real dialogue

 

 

 

Vinyl doesn’t last or cut the mustard

 

This is how your vinyl sign will look in the future.

 

This is how your painted sign will look in 100 years…

Vintage sign Hornsey London

 

The makers – the hand painted sign

Sign crew

 

Vinyl letterer

Computer_Cutting_Plotter_letter_decorative_design_logo

 

 

Any idiot can switch on one of these things and knock out the plastic.

 

Cost of sign product

SAME COST

 

Investment value

Vinyl – low cost short end performance

Signwriting – medium cost long term iconic brand

 

 

Bottom line

Vinyl producers laugh at the fact they have put A LOT of sign writers out of business. True … they are proud of that.

 

Sign writers must share the knowledge and pale these uncreative morons once and for all.

 

Surveyors are stipulating more than ever that writings is to be used.

Today we can reclaim and write the wrongs suffered by our fantastic artistic trade.