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Typeface Design – making ideas work
London sign writer Nick Garrett Talks Type
Typeface design excellence is the baseline
Each curve I make is struck by custom made chisel edged signwriter’s brush, follows a memorised pattern or cutting-in profile.
For example looking closely at block lettering, Helvetica has a completely different DNA to Franklin Gothic, Univers and Gill sans. An experienced writer holds this programmed information and differentiation like a digital plotter in order to replicate and use where suitable.
Recently I was asked by a leading brand to write a shop fascia using a font with a loose Victorian poster hand... with a modern twist! Whattha!!!
I knew exactly what was needed… something off key… but while I was writing this wibbly font (or ‘peotica sans‘ as I termed it tongue in cheek), my subconscious was going nuts! Protesting on my left hemisphere while my right forged this subtle but beautifully bad logo! End result meant leaving ears on corners, wobbled straights, bitty curves and unfinished ends – it looked great! and definitely hand made.
Below: the wibbly font which drove me nuts writing! Look at the rough ‘S’ …looks great ensemble!
A recent painted vintage mural brief from Ted Baker also required me to construct a slightly skewed retro Typeface I custom made for the job – the brief was to make it look eccentric and 1855 era! Below is the finished product…
Gaining design advantage adds dollars
But adding those unusual retro characteristics and eccentricity is exactly what is required today as clients seek out the hottest head-turning brand ID…
… rules are changing and rules are lobbed out of the studio window. Taking risks is back on the menu. Abnormal signwriting and design can add real mojo to your business turnover.
Why Classics rule
Classical Logo design is still a crucial skill for me as it focuses a host of useful typographic and creative skills: technical thinking and creativity combined.
Inspiration breeds success if held to client brief.
It is the difference between being a traditional sign-writer and a top notch design pro.
Above: Gill sans with some optional extras … adjusting edges and creating something unique along these superb classical lines.
The enduring Magic of Vintage Block Lettering: Sans Serifs
Johnston is a tremendous English font based entirely on the classical structure of Imperial Roman serif. Ingenious sans serif borrowing from rich timeless Latin origins of 2000 years ago.
Blockies to look out for:
- Franklin Gothic Bold
Hope you like your heads-up here and your next strong NGS sign concept… get in touch
- Font and its importance in Logo (thelogodesigns.wordpress.com)
- 30 Fresh And Impressive Logo Designs Of June And July 2011 (zoomzum.com)
- Serif…San Serif – What do they mean? (seeingfuture.wordpress.com)